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The forever fandom of Harry Potter : balancing fan agency and corporate control

Author: Marianne Martens
Publisher: Cambridge : Cambridge University Press, 2019.
Series: Cambridge elements., Elements in publishing and book culture
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the  Read more...
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Genre/Form: Electronic books
Criticism, interpretation, etc
Additional Physical Format: Print version:
Named Person: J K Rowling; J K Rowling; J K Rowling
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marianne Martens
ISBN: 9781108599092 1108599095
OCLC Number: 1107867699
Notes: Title from publisher's bibliographic system (viewed on 28 Jun 2019).
Description: 1 online resource (111 pages)
Contents: Cover; Title page; Copyright page; The Forever Fandom of Harry Potter; Contents; Introduction; 1 Context: the Harry Potter Landscape; Popular Culture; Fandom and Ownership; Fans for a Day versus Fans Every Day; The Harry Potter Field; Fan Community and the Public Sphere; Sentiments; Why do Fans Participate?; Identity, Community, and the Harry Potter Generation; Who Owns Harry, Anyway? Resisting the Updates; From Canon to Fanon; Complicating the Fanon; Meta-fandom; Literary Celebrity, Branded Author; Religion; From Heteronomous-Autonomous to Autonomous-Heteronomous 2 Fans' Shaping of Participation: From Fan Sites to PottermoreFan Resistance; Why do Fans Write Fan Fiction?; MuggleNet; The Leaky Cauldron; Pottermore; Wrath of the Fans; 3 Potterfests; Literary Festivals: from Live to Digital and Back; Kent's Potterfest; Conflict with Warner Bros.; Analysis of Social Media Comments; Travel and Crowds; Copyright and Legal Issues; Activities for Adults; Love for the Event; Harry Potter Festival Odense, Denmark; Commodified Participation (Platform 9¾): Warner Bros. Studio Tour London; 4 Fans' Active Volunteering: the Harry Potter Alliance Organization and ActivityLocal HPA Chapter: Lumos Flashes, Kent State University; Expansion and potential; Conclusion; Bibliography; Acknowledgments
Series Title: Cambridge elements., Elements in publishing and book culture
Responsibility: Marianne Martens.

Abstract:

Harry Potter fans contribute their immaterial and affective labor in multiple arenas. Fan participation in the Harry Potter universe has contributed to its success. Outlines the context and  Read more...

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