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Forty years an advertising agent : 1865-1905

Author: George Presbury Rowell
Publisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018.
Series: Routledge revivals.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)1102800326
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: George Presbury Rowell
ISBN: 9780429025105 0429025106 9780429655845 0429655843 9780429658280 0429658281 9780429653407 0429653409
OCLC Number: 1102991280
Notes: "First published in 1985 by Garland Publishing, Inc."
Includes index.
Description: 1 online resource.
Contents: 1. First Paper. 2. Second Paper. 3. Third Paper. 4. Fourth Paper. 5. Fifth Paper. 6. Sixth Paper. 7. Seventh Paper. 8. Eighth Paper. 9. Ninth Paper. 10. Tenth Paper. 11. Eleventh Paper. 12. Twelfth Paper. 13. Thirteenth Paper. 14. Fourteenth Paper. 15. Fifteenth Paper. 16. Sixteenth Paper. 17. Seventeenth Paper. 18. Eighteenth Paper. 19. Nineteeth Paper. 20. Twentieth Paper. 21. Twenty-First Paper. 22. Twenty-Second Paper. 23. Twenty-Third Paper. 24. Twenty-Fourth Paper. 25. Twenty-Fifth Paper. 26. Twenty-Sixth Paper. 27. Twenty-Seventh Paper. 28. Twenty-Eighth Paper. 29. Twenty-Ninth Paper. 30. Thirtieth Paper. 31. Thirty-First Paper. 32. Thirty-Second Paper. 33. Thirty-Third Paper. 34. Thirty-Fourth Paper. 35. Thirty-Fifth Paper. 36. Thirty-Sixth Paper. 37. Thirty-Seventh Paper. 38. Thirty-Eighth Paper. 39. Thirty-Ninth Paper. 40. Fortieth Paper. 41. Forty-First Paper. 42. Forty-Second Paper. 43. Forty-Third Paper. 44. Forty-Fourth Paper. 45. Forty-Fifth Paper. 46. Forty-Sixth Paper. 47. Forty-Seventh Paper. 48. Forty-Eighth Paper. 49. Forty-Ninth Paper. 50. Fiftieth Paper. 51. Fifty-First Paper. 52. Fifty-Second Paper.
Series Title: Routledge revivals.
Responsibility: by George Presbury Rowell.

Abstract:

Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

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