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Foundations of business

Author: William M Pride; Robert James Hughes; Jack R Kapoor
Publisher: Boston, MA : Cengage, [2019] ©2019
Edition/Format:   Print book : English : 6eView all editions and formats
Summary:
"This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online  Read more...
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Details

Document Type: Book
All Authors / Contributors: William M Pride; Robert James Hughes; Jack R Kapoor
ISBN: 1337386928 9781337386920
OCLC Number: 1002296864
Description: 1 volume (various pagings) : illustrations (chiefly color) ; 28 cm
Contents: Part I: The environment of business --
1. Exploring the world of business and economics --
2. Ethics and social responsibility in business --
3. Global business --
Part II: Business ownership and entrepreneurship --
4. Choosing a form of business ownership --
5. Small business, entrepreneurship, and franchises --
Part III: Management and organisation --
6. Understanding the management process --
7. Creating a flexible organization --
8. Producing quality goods and services --
Part IV: Human resources --
9. Attracting and retaining the best employees --
10. Motivating and satisfying employees and teams --
Part V: Marketing --
11. Building customer relationships through effective marketing --
12. Creating and pricing products that satisfy customers --
13. Distributing and promoting products --
Part VI: Information, accounting, and finance --
14. Exploring social media and e-business --
15. Using management and accounting Information --
16. Mastering financial management --
Online appendices: --
Appendix A: Understanding personal finances and investments --
Appendix B: Careers inbBusiness --
Appendix C: Enhancing union-management relations --
Appendix D: Risk management and insurance --
Appendix E: Business law, regulation, and taxation.
Responsibility: William M. Pride (Texas A & M University), Robert J. Hughes (Dallas County Community Colleges), Jack R. Kapoor (College of DuPage).

Abstract:

"This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life." -- Provided by publisher.

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