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Foundations of business

Author: William M Pride; Robert James Hughes; Jack R Kapoor
Publisher: Mason, OH : South-Western/Cengage Learning, ©2013.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

Gives students the comprehensive preparation they'll need to Succeed in competitive business world. By providing a brief survey of the major functional areas of business, including management,  Read more...

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Document Type: Book
All Authors / Contributors: William M Pride; Robert James Hughes; Jack R Kapoor
ISBN: 9781111580155 1111580154
OCLC Number: 778517606
Description: 1 volume (various pagings) : illustrations (chiefly color) ; 28 cm
Contents: Part 1. The environment of business --
1. Exploring the world of business and economics --
2. Being ethical and socially responsible --
3. Exploring global business --
Part 2. Business ownership and entrepreuneurship --
4. Choosing a form of business ownership --
5. Small business, entrepreneurship, and franchises --
Part 3. Management and organization --
6. Understanding the managment process --
7. Creating a flexible organization --
8. Procuring quality goods and services --
Part 4. Human resources --
9. Attracting and retaining the best employees --
10. Motivating and satisfying employees and teams --
Part 5. Marketing --
11. Building customer relationships through effective marketing --
12. Creating and pricing products that satisfy customers --
13. Distributing and promoting products --
Part 6. Managing information, accounting, and finance --
14. Understanding information and e-business --
15. Using accounting information --
16. Mastering financial management.
Responsibility: William M. Pride, Robert J. Hughes, Jack R. Kapoor.

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"The material does a very good job of covering the current state of business and provides a solid foundation ." "The material was presented in a simple manner even though some of it can be considered Read more...

 
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