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The four steps to the epiphany : successful strategies for products that win

Author: Steven G Blank
Publisher: [California] : S.G. Blank, 2007.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all  Read more...
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Document Type: Book
All Authors / Contributors: Steven G Blank
ISBN: 0976470705 9780976470700
OCLC Number: 778813594
Description: x, 281 pages : illustrations ; 24 cm
Contents: The hero's journey --
The path to disaster : the product development model --
The path to epiphany : the customer development model --
Customer discovery --
Customer validation --
Customer creation --
Company building.
Other Titles: 4 steps to the epiphany
Responsibility: Steven G. Blank.

Abstract:

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

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