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The four : the hidden DNA of Amazon, Apple, Facebook, and Google

Author: Scott Galloway
Publisher: London : Corgi Books, 2018. ©2017
Edition/Format:   Print book : English : Corgi editionView all editions and formats
Summary:
“Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. ‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post. Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how  Read more...
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Document Type: Book
All Authors / Contributors: Scott Galloway
ISBN: 9780552173438 0552173436 9780552176231 0552176230
OCLC Number: 1050380728
Notes: "First published in Great Britain in 2017 by Bantam Press an imprint of Transworld Publishers."--Verso.
Description: viii, 323 pages : illustrations ; 24 cm
Contents: The four: who are these companies and why write about them? --
Amazon: HOW amazon became the most disruptive firm in the largest economy --
Apple: tech goes luxury --
Facebook: love is key to longevity—and great advertising --
Google: our modern-day god --
Lie to me: the four and funny business --
Business and the body: all businesses appeal to one of three organs --
The t algorithm: what it takes to get to a trillion --
The fifth horseman? Who will be next? --
The four and you: follow your talent, not your passion --
Yes, and now what? Where are the four taking us?
Responsibility: Scott Galloway.

Abstract:

'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.  Read more...

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This is that rare book that not only informs but entertains. You'll never look at these four companies in the same way again -- Jonah Berger, author of Contagious and Invisible Influence Scott Read more...

 
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