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The Four : The Hidden DNA of the Tech Giants.

Author: Scott Galloway
Publisher: Portfolio/Penguin Pub Group, 2017.
Edition/Format:   Print book : English
Summary:
In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come  Read more...
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Details

Document Type: Book
All Authors / Contributors: Scott Galloway
ISBN: 9780735213654 0735213658
OCLC Number: 1012922381
Notes: Hardcover.
Expected date of publication: 2017/10.

Abstract:

In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come away with fresh, game -changing insights about what it takes to win in today's economy. Print run 125,000.

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