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The franchise era : managing media in the digital economy

Author: James Fleury; Bryan Hikari Hartzheim; Stephen Mamber
Publisher: Edinburgh : Edinburgh University Press, [2019]
Series: Traditions in American cinema.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice  Read more...
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Document Type: Book
All Authors / Contributors: James Fleury; Bryan Hikari Hartzheim; Stephen Mamber
ISBN: 9781474419222 1474419224
OCLC Number: 1057777183
Description: xvi, 317 pages : illustrations (black and white) ; 24 cm.
Contents: Foreward / Derek Johnson --
Introduction : the franchise era / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber --
Part I. The franchise : defining and historicizing --
The (im)perfect organism : dissecting the Alien media franchise / James Fleury and Stephen Mamber --
Evil spawn or good business? New Line Cinema, Critters, and film franchising at the margins / Daniel Herbert --
Part II. Video games : software, hardware, and space --
The happiest plays on earth : theme park franchising in Disneyland video games / Heather Lea Birdsall --
"Now they're playing with power!" : Nintendo's classics and franchise legacy management / Matthew Thomas Payne --
From Cineludic form to mise-en-game : the ludification of cinematic storyworlds in the Star Wars video games / Andreas Rauscher --
Part III. Animation : adaptation across nations, industries, and platforms --
Ghostly boudaries : transnational tensions and adapting animation in the Ghost in the Shell franchise / Brian Ruh --
How to animate your franchise : DreamWorks Animation and the franchising of How to Train Your Dragon / Rayna Denison --
Part IV. Television : new directions for a legacy medium --
TV brand-casting, SVOD, and OTT at Comcast and Disney / Jennifer Gillan --
Network streaming : TV broadcasters in the digital space / Monica Sandler --
Part V. Emergent platforms : possible futures for the media franchise --
Transmedia-to-go : licensed mobile gaming in Japan / Bryan Hikari Hartzheim --
Locating esports spectatorship - studio audience(ing) and sites of spectulation / Alexander Champlin --
Hollywood's VR vision : new fortier or vitually the same thing? / James Fleury.
Series Title: Traditions in American cinema.
Responsibility: edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.

Abstract:

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the  Read more...

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