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Franchising dreams: the lure of entrepreneurship in America

Author: Peter M Birkeland
Publisher: Chicago : University of Chicago Press, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake  Read more...
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Genre/Form: Case studies
Cas, Études de
Additional Physical Format: Print version:
Birkeland, Peter M.
Franchising dreams: the lure of entrepreneurship in America.
Chicago : University of Chicago Press, ©2002
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter M Birkeland
ISBN: 0226051900 9780226051901 0226051919 9780226051918
OCLC Number: 48428944
Description: x, 186 pages ; 24 cm
Contents: Franchise fundamentals --
King Cleaners --
Sign Masters --
Star Muffler --
Social profile of franchisees --
Networks, alliances, and survival --
Franchisor uncertainties --
Control.
Responsibility: Peter M. Birkeland.
More information:

Abstract:

"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket.

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