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Freemium economics : leveraging analytics and user segmentation to drive revenue

Auteur : Eric Benjamin Seufert
Éditeur: Waltham, Massachusetts : MK, [2014]
Collection: Savvy manager's guides.
Édition/format:   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Résumé:
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact  Lire la suite...
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Détails

Genre/forme: Case studies
Electronic books
Format – détails additionnels: Print version:
Seufert, Eric Benjamin.
Freemium economics
(DLC) 2013037659
(OCoLC)858778325
Type d’ouvrage: Document, Ressource Internet
Type de document: Ressource Internet, Fichier d'ordinateur
Tous les auteurs / collaborateurs: Eric Benjamin Seufert
ISBN: 9780124166981 0124166989 9781306282123 1306282128
Numéro OCLC: 867049826
Description: 1 online resource.
Contenu: Chapter 1. The freemium business model --
chapter 2. Analytics and freemium products --
chapter 3. Quantitative methods for product management --
chapter 4. Freemium metrics --
chapter 5. Lifetime customer value --
chapter 6. Freemium monetization --
chapter 7. Virality --
chapter 8. Growth.
Titre de collection: Savvy manager's guides.
Responsabilité: Eric Benjamin Seufert.

Résumé:

Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of  Lire la suite...

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"Seufert's book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data Lire la suite...

 
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