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From Bombay to Bollywood : the making of a global media industry

Author: Aswin Punathambekar
Publisher: New York : New York University Press, [2013]
Series: Postmillennial pop.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have  Read more...
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Document Type: Book
All Authors / Contributors: Aswin Punathambekar
ISBN: 9780814771891 0814771890 0814729495 9780814729496
OCLC Number: 819717757
Description: xi, 255 pages ; 24 cm.
Contents: Introduction --
Bollywood is useful: media industries and the state in an era of reform --
Staging Bollywood: industrial identity in an era of reform --
"It's all about knowing your audience": marketing and promotions in Bollywood --
"Multiplex with unlimited seats": dot-coms and the making of an overseas --
Territory --
"It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media --
--
Conclusion: fandom and other transnational futures.
Series Title: Postmillennial pop.
Responsibility: Aswin Punathambekar.

Abstract:

Analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood  Read more...

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"Readers concerned with new media configurations in the wake of globalization will be attracted to From Bombay to Bollywood. The structure and prose grow clearer as the book proceeds. No prior Read more...

 
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