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From coal to biotech : the transformation of DSM with business school support

Author: Jean-Pierre Jeannet; H Schreuder
Publisher: Heidelberg : Springer, 2015.
Series: Online access with purchase: Springer (t)
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer, and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the?strategic learning cycles? that have driven this evolutionary transformation. It also discusses the company  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jean-Pierre Jeannet; H Schreuder
ISBN: 9783662462997 3662462990 3662462982 9783662462980
OCLC Number: 907676440
Description: 1 online resource (xix, 322 pages) : illustrations (some color)
Contents: Preface --
DSM --
From Dutch State Mines to Chemicals Company --
Transforming a Business School --
Moving from Sales to Marketing --
Achieving Market Orientation --
Developing Business Strategy Dialogues at DSM --
Enhancing Business School Impact --
Embedding Business Strategy Dialogues as a Core Process --
Contributing to Business Strategy Dialogues --
Experimenting with Corporate Strategy Dialogues to Focus and Explore --
Branching out Beyond Strategy --
The Big Decision: Exit Petrochemicals?- Leveraging Faculty Learning Cycles --
Completing the Transformation of DSM --
Lessons for Academia and Business --
The Seven Traits of a Successful Company.
Series Title: Online access with purchase: Springer (t)
Responsibility: Jean-Pierre Jeannet, Hein Schreuder.

Abstract:

This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences &  Read more...

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