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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Printed edition: |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Aditi Ramdorai; Cornelius Herstatt |
ISBN: | 9783319163369 3319163361 3319163353 9783319163352 |
OCLC Number: | 908335788 |
Language Note: | English. |
Description: | 1 online resource (xvii, 168 pages) : illustrations (some color) |
Contents: | Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix. |
Series Title: | India studies in business and economics. |
Responsibility: | Aditi Ramdorai, Cornelius Herstatt. |
Abstract:
The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.
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