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Frugal innovation in healthcare : how targeting low-income markets leads to disruptive innovation

Author: Aditi Ramdorai; Cornelius Herstatt
Publisher: Cham : Springer, 2015.
Series: India studies in business and economics.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Aditi Ramdorai; Cornelius Herstatt
ISBN: 9783319163369 3319163361 3319163353 9783319163352
OCLC Number: 908335788
Language Note: English.
Description: 1 online resource (xvii, 168 pages) : illustrations (some color)
Contents: Introduction --
Bottom of the Pyramid Concept: Taking Stock --
Disruptive Innovations Theory --
Methodology and Research Process --
Study 1: BOP as a Source for Disruptive Innovations --
Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations --
Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations --
Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets --
Discussion of Findings and Conclusion --
Appendix.
Series Title: India studies in business and economics.
Responsibility: Aditi Ramdorai, Cornelius Herstatt.

Abstract:

The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.  Read more...

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/908335788<\/a>> # Frugal innovation in healthcare : how targeting low-income markets leads to disruptive innovation<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a>, schema:MediaObject<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"908335788<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/sz<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/political_economy<\/a>> ; # Political economy<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/innovation_technology_management<\/a>> ; # Innovation\/Technology Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/medical_allied_health_services_medical_technology<\/a>> ; # MEDICAL--Allied Health Services--Medical Technology<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/research_&_development_management<\/a>> ; # Research & development management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/emerging_markets_globalization<\/a>> ; # Emerging Markets\/Globalization<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/medical_biotechnology<\/a>> ; # MEDICAL--Biotechnology<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/social_policy<\/a>> ; # Social Policy<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Place\/india<\/a>> ; # India.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/610.28\/e23\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/health_services_economics<\/a>> ; # Health Services--economics<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/health_care_management<\/a>> ; # Health Care Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/health_economics<\/a>> ; # Health economics<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/technology_&_engineering_biomedical<\/a>> ; # TECHNOLOGY & ENGINEERING--Biomedical<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/market_research<\/a>> ; # Market research<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/business_and_management<\/a>> ; # Business and Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Topic\/medical_innovations_economic_aspects<\/a>> ; # Medical innovations--Economic aspects<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Person\/ramdorai_aditi<\/a>> ; # Aditi Ramdorai<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2514864977#Person\/herstatt_cornelius<\/a>> ; # Cornelius Herstatt<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2015<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) \u2212 the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. 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Content-negotiable representations<\/p>\n