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Material Type: | Document, Internet resource |
---|---|
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Aditi Ramdorai; Cornelius Herstatt |
ISBN: | 9783319163369 3319163361 9783319163376 331916337X 9783319163352 3319163353 9783319367965 331936796X 9783030413446 3030413446 |
OCLC Number: | 1194469357 |
Description: | 1 online resource |
Responsibility: | Aditi Ramdorai [aut]; Cornelius Herstatt [aut] |
Abstract:
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
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