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Fundamentals of business marketing research

Author: David A Reid; Richard E Plank
Publisher: New York : Best Business Books, ©2004.
Series: Foundation series in business marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In Fundamentals of Business Marketing Research, you'll find a comprehensive review of vital research areas, including marketing to businesses, institutions, and governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The original study, its criticisms, and the authors'  Read more...
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Additional Physical Format: Online version:
Fundamentals of business marketing research.
New York : Best Business Books, ©2004
(OCoLC)752875002
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David A Reid; Richard E Plank
ISBN: 0789023113 9780789023117 0789023121 9780789023124
OCLC Number: 52706638
Notes: "This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Description: xxiii, 283 pages ; 23 cm.
Contents: Business marketing comes of age: a comprehensive review of the literature / David A Reid, Richard E. Plank --
C commentary on business marketing: a twenty-year review and an invitation for continued dialogue / Robert E. Spekman --
Commentary: thoughts on the future of business marketing / David T. Wilson --
Sensemaking about business-to-business strategies and relationships: a commentary on Reid and Plank's review / Arch G. Woodside --
Reply to the commentaries: business marketing comes of age / David A. Reid, Richard E. Plank.
Series Title: Foundation series in business marketing.
Other Titles: Journal of business-to-business marketing.
Responsibility: [edited by] David A. Reid, Richard E. Plank.
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Abstract:

For academics and graduate students in business-to-business marketing, an overview and evaluation of research conducted between 1978 and 1997 in areas including marketing to  Read more...

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