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The fundamentals of fashion management

Author: Susan Dillon, MBA
Publisher: London ; New York : Bloomsbury Visual Arts, [2018]
Edition/Format:   Print book : English : Second editionView all editions and formats
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Revised edition of the author's The fundamentals of fashion management, 2012.

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Additional Physical Format: Ebook version :
Document Type: Book
All Authors / Contributors: Susan Dillon, MBA
ISBN: 9781474271219 1474271219
OCLC Number: 1002211592
Notes: Revised edition of the author's The fundamentals of fashion management, 2012.
Description: vii, 192 pages : illustrations (chiefly color) ; 23 cm
Contents: The business of fashion --
Fashion forecasting prediction --
Getting a product to market --
Fashion transition --
Fashion marketing and communication --
The fashion machine --
Fashion entrepreneurship and management.
Responsibility: Susan Dillon.

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Dillon's The Fundamentals of Fashion Management provides a concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the Read more...

 
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