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The fundamentals of financial statement analysis as applied to the Coca-Cola Company

Author: Carl McGowan; John C Gardner; Susan E Moeller
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Series: 2014 digital library.; Finance and financial management collection.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
Recent stock market crises are exacerbated by investors not understanding what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However, market efficiency results from extensive analysis performed by  Read more...
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Details

Genre/Form: Case studies
Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carl McGowan; John C Gardner; Susan E Moeller
ISBN: 9781631570964 163157096X 1631570951 9781631570957 9781322191621 132219162X
OCLC Number: 892991212
Notes: Title from PDF title page (viewed on October 13, 2014).
Part of: 2014 digital library.
Description: 1 online resource (1 PDF (xii, 72 pages)).
Contents: Introduction --
1. Internet data collection --
2. Financial ratio analysis calculating and graphing ratios --
3. The DuPont system of financial analysis --
References --
Index.
Series Title: 2014 digital library.; Finance and financial management collection.
Responsibility: Carl B. McGowan, Jr., John C. Gardner, Susan E. Moeller.

Abstract:

Recent stock market crises are exacerbated by investors not understanding what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However, market efficiency results from extensive analysis performed by financial analysts. Much of this financial analysis is based on the analysis of financial information provided by companies and analyzed using financial ratio analysis. The goal of this book is to provide a step-by-step demonstration of how to download data from Internet sources, transfer the data into a spreadsheet, and conduct a financial ratio analysis of Coca-Cola. The book shows the steps needed to perform a financial ratio analysis, the financial statements to be retrieved from EDGAR, and the five categories of financial ratios used in the financial analysis of Coca-Cola. The data retrieved from the financial statements is copied to a worksheet and used to compute and graph the financial ratios. The ratios and graphs are used to determine the performance drivers of Coca-Cola.

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