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The fundamentals of illustration

Author: Lawrence Zeegen; Louise Fenton
Publisher: London : Bloomsbury Visual Arts, 2014.
Edition/Format:   Print book : English : 2nd ed.View all editions and formats

By recognising illustration as a freelance profession, this book explains working practices appropriate to the industry sectors. In addition to practical applications, it teaches a comprehension of  Read more...


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Document Type: Book
All Authors / Contributors: Lawrence Zeegen; Louise Fenton
ISBN: 2940411484 9782940411481
OCLC Number: 920538956
Description: 183 Seiten : überwiegend Illustrationen ; 23 cm
Contents: Contents. Foreword. How to get the most out of this book. Introduction. The illustrator as artist: Illustration as a discipline; The new wave of illustrators; Art school ethos; A demanding life; Case study - John Clementson; Try it yourself...; Questions in summary. The medium is the message: The power of the pencil; Material world; The use of odd media; Using photography; Mixing media; Using the computer; Case study - Tim Vyner; Try it yourself...; Questions in summary. From outcomes to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Studio collaboration; Self-initiated illustration; Case study - Olivier Kugler; Try it yourself...; Questions in summary. Communicating ideas: Why ideas?; The briefing/ Investigating the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Case study - Damian Gascoigne; Try it yourself...; Questions in summary. Making it happen: Marketing the product and the art of self-promotion; Portfolios; Online presence; Avenues for self-promotion; Illustration agency representation; Presentation techniques; Case study - Ben Kelly; Try it yourself...; Questions in summary. Production: Essential kit; Studio set-up; Resources and references; Production tips; Legal tips; Case study - Howard Reed; Try it yourself...; Questions in summary. Contacts. Bibliography. Selected websites. Glossary. Index. Acknowledgements. Working with ethics.
Responsibility: Lawrence Zeegen with revisions by Louise Fenton.


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The book truly lives up to its title: It's all about the fundamentals, and it covers all the bases. It goes into depth about medium choices, different kinds of illustration (editorial, publishing, Read more...

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