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Fundamentals of managerial economics

Author: Mark Hirschey
Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, ©2009.
Edition/Format:   Print book : English : 9th ed
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Document Type: Book
All Authors / Contributors: Mark Hirschey
ISBN: 9780324588781 032458878X
OCLC Number: 316737258
Description: xxi, 792 pages : illustrations ; 26 cm
Contents: Part 1 Overview of Managerial Economics --
Introduction to Managerial Economics --
Basic Economic Relations --
Statistical Analysis of Economic Relations --
Part 2 Demand Analysis and Estimation --
Demand and Supply --
Demand Analysis and Estimation --
Forecasting --
Part 3 Production and Competitive Markets --
Production Analysis and Compensation Policy --
Cost Analysis and Estimation --
Linear Programming --
Competitive Environment --
Performance and Strategy in Competitive Markets --
Part 4 Imperfect Competition --
Monopoly and Monopsony --
Monopolistic Competition and Oligopoly --
Game Theory and Competitive Strategy --
Pricing Practices --
Part 5 Long-Term Investment Decisions --
Risk Analysis --
Capital Budgeting --
Government in the Market Economy.
Other Titles: Managerial economics
Responsibility: Mark Hirschey.

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