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Fundamentals of strategy

Author: Gerry Johnson
Publisher: Harlow, England : New York : Pearson, [2018]
Edition/Format:   Print book : English : Fourth editionView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Gerry Johnson
ISBN: 9781292209067 1292209062
OCLC Number: 1004981776
Description: xvii, 256 pages ; 25 cm
Contents: Introducing strategy; Macro-environment analysis; Industry and sector analysis; Resources and capabilities; Stakeholders and culture; Business strategy and models; Corporate strategy and diversification; Strategy in action. Case studies: Airbnb; Alibaba; Rocket Internet; Barclays Bank; IKEA; Virgin & Richard Branson; Sergio Marchionne.
Responsibility: Gerry Johnson [and four others].

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