Fundamentos de mercadotecnia (Book, 2003) [WorldCat.org]
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Fundamentos de mercadotecnia
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Fundamentos de mercadotecnia

Author: Philip Kotler; Gary Armstrong; Roberto Luis Escalona García
Publisher: México : Pearson Educación de México, 2003 +.
Edition/Format:   Print book : Spanish : 6a edView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler; Gary Armstrong; Roberto Luis Escalona García
ISBN: 9702604001 9789702604006
OCLC Number: 651276532
Notes: Traducción de: Marketing and introduction -- 6th ed.
El CD-ROM se encuentra en la sala de consulta con la clasificación: CE658.8 KOT.f. 2003.
Incluye índice.
Description: xxx, 589, [129] p. : il. ; 26 cm + 1 CD-ROM (12 cm)
Responsibility: Philip Kotler, Gary Armstrong ; tr. Roberto Escalona García.

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