Futurize your enterprise : business strategy in the age of the e-customer (Book, 1999) [WorldCat.org]
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Futurize your enterprise : business strategy in the age of the e-customer

Author: David Siegel
Publisher: New York : Wiley, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
A guide to re-educating for a business future dominated by the Internet offers key strategies for understanding e-business and profiting from the changes, along with advice on what some e-businesses are doing wrong.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Siegel
ISBN: 0471357634 9780471357636
OCLC Number: 42004418
Notes: Includes index.
Description: xiii, 318 pages : illustrations ; 24 cm
Contents: pt. 1. Principles. The toast is burning --
Why most web strategies fail --
E-business --
The e-customer --
The truth economy --
pt. 2. Practice. Management by surfing around --
The customer-led web site --
The customer-led company --
Cyber synergy --
Navigating in the new world --
pt. 3. Prototypes. Grocery store --
Magazine publisher --
Steel fabricator --
Real estate clearinghouse --
Book superstore --
Software company --
Bank intranet --
Drug manufacturer --
pt. 4. Predictions. The job seeker --
The homemaker --
The breadwinner --
The teenager --
The moviegoer --
The frequent flier --
The student --
The lawyer --
The patient --
The reputation consultant.
Responsibility: by David Siegel.
More information:


Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life  Read more...


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Publisher Synopsis

"There has to be a basic guide to business in the e-commerce age and this is probably the best around." (Campaign, 19th December 2000) "...A readable and relevant book, Siegel outlines how to avoid Read more...

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