skip to content
Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview Preview this item
ClosePreview this item
Checking...

Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview

Author: Małgorzata Styśko-Kunkowska; Grażyna Wąsowicz; Klaus G Grunert
Publisher: London : SAGE Publications Ltd, 2018.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
Our case describes the application of extended focus group interview as a method of exploration preceding experimental and quantitative verification within a mixed method project. Overall, we aimed to understand how consumers interpret colors of nutrition labels in the context of consumers product healthfulness criteria across different product categories. The meaning of colors turns out to be a complex, highly  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Małgorzata Styśko-Kunkowska; Grażyna Wąsowicz; Klaus G Grunert
ISBN: 9781526455970 1526455978
OCLC Number: 1029484407
Description: 1 online resource.
Series Title: SAGE Research Methods., Cases.
Responsibility: Małgorzata Styśko-Kunkowska, Grażyna Wąsowicz, Klaus G. Grunert.

Abstract:

Our case describes the application of extended focus group interview as a method of exploration preceding experimental and quantitative verification within a mixed method project. Overall, we aimed to understand how consumers interpret colors of nutrition labels in the context of consumers product healthfulness criteria across different product categories. The meaning of colors turns out to be a complex, highly subjective, and contextual phenomenon, rarely discussed in a previous literature on usage of colors in nutrition labeling systems. Thus, we applied the qualitative method to explore the subjective criteria of product healthfulness and to understand how consumers perceive, evaluate, and make inferences about product healthfulness based on colors which are used in selected food labeling systems and how their associations depend on the context (e.g., type of products, presence of other colors, words, or figures). Focus group interviewing enabled us to gain insight into spontaneous inferences and to obtain a wide picture of consumers opinions. Longer time of the interview (2 hr 45 min), which distinguishes extended groups from other types of focus groups, provided opportunity of measurement of reactions toward many stimuli materials within consumers existing structures of subjective experience and knowledge. In the case, we present how we made decisions about the method choice and participants selection within budget limitation, how we developed the discussion guide regarding the natural process of group dynamic, and how we dealt with analysis of 70 pages of transcript through process of coding and displaying data in a table matrix.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1029484407> # Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "1029484407" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4856803408#Topic/food_labeling_public_opinion> ; # Food--Labeling--Public opinion
    schema:about <http://experiment.worldcat.org/entity/work/data/4856803408#Topic/focus_groups> ; # Focus groups
    schema:about <http://dewey.info/class/664.09/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4856803408#Topic/food_labeling_health_aspects> ; # Food--Labeling--Health aspects
    schema:author <http://experiment.worldcat.org/entity/work/data/4856803408#Person/stysko_kunkowska_malgorzata> ; # Małgorzata Styśko-Kunkowska
    schema:author <http://experiment.worldcat.org/entity/work/data/4856803408#Person/grunert_klaus_g_1953> ; # Klaus G. Grunert
    schema:author <http://experiment.worldcat.org/entity/work/data/4856803408#Person/wasowicz_grazyna> ; # Grażyna Wąsowicz
    schema:bookFormat schema:EBook ;
    schema:datePublished "2018" ;
    schema:description "Our case describes the application of extended focus group interview as a method of exploration preceding experimental and quantitative verification within a mixed method project. Overall, we aimed to understand how consumers interpret colors of nutrition labels in the context of consumers product healthfulness criteria across different product categories. The meaning of colors turns out to be a complex, highly subjective, and contextual phenomenon, rarely discussed in a previous literature on usage of colors in nutrition labeling systems. Thus, we applied the qualitative method to explore the subjective criteria of product healthfulness and to understand how consumers perceive, evaluate, and make inferences about product healthfulness based on colors which are used in selected food labeling systems and how their associations depend on the context (e.g., type of products, presence of other colors, words, or figures). Focus group interviewing enabled us to gain insight into spontaneous inferences and to obtain a wide picture of consumers opinions. Longer time of the interview (2 hr 45 min), which distinguishes extended groups from other types of focus groups, provided opportunity of measurement of reactions toward many stimuli materials within consumers existing structures of subjective experience and knowledge. In the case, we present how we made decisions about the method choice and participants selection within budget limitation, how we developed the discussion guide regarding the natural process of group dynamic, and how we dealt with analysis of 70 pages of transcript through process of coding and displaying data in a table matrix."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4856803408> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4856803408#Series/sage_research_methods_cases> ; # SAGE Research Methods. Cases
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4856803408#Series/sage_research_methods> ; # SAGE Research Methods.
    schema:name "Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview"@en ;
    schema:productID "1029484407" ;
    schema:url <http://methods.sagepub.com/case/gaining-insight-meaning-of-colors-nutrition-labeling-focus-group-interview> ;
    schema:workExample <http://worldcat.org/isbn/9781526455970> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1029484407> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4856803408#Person/grunert_klaus_g_1953> # Klaus G. Grunert
    a schema:Person ;
    schema:birthDate "1953" ;
    schema:familyName "Grunert" ;
    schema:givenName "Klaus G." ;
    schema:name "Klaus G. Grunert" ;
    .

<http://experiment.worldcat.org/entity/work/data/4856803408#Person/stysko_kunkowska_malgorzata> # Małgorzata Styśko-Kunkowska
    a schema:Person ;
    schema:familyName "Styśko-Kunkowska" ;
    schema:givenName "Małgorzata" ;
    schema:name "Małgorzata Styśko-Kunkowska" ;
    .

<http://experiment.worldcat.org/entity/work/data/4856803408#Person/wasowicz_grazyna> # Grażyna Wąsowicz
    a schema:Person ;
    schema:familyName "Wąsowicz" ;
    schema:givenName "Grażyna" ;
    schema:name "Grażyna Wąsowicz" ;
    .

<http://experiment.worldcat.org/entity/work/data/4856803408#Series/sage_research_methods> # SAGE Research Methods.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1029484407> ; # Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview
    schema:name "SAGE Research Methods." ;
    .

<http://experiment.worldcat.org/entity/work/data/4856803408#Series/sage_research_methods_cases> # SAGE Research Methods. Cases
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1029484407> ; # Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview
    schema:name "SAGE Research Methods. Cases" ;
    .

<http://experiment.worldcat.org/entity/work/data/4856803408#Topic/food_labeling_health_aspects> # Food--Labeling--Health aspects
    a schema:Intangible ;
    schema:name "Food--Labeling--Health aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4856803408#Topic/food_labeling_public_opinion> # Food--Labeling--Public opinion
    a schema:Intangible ;
    schema:name "Food--Labeling--Public opinion"@en ;
    .

<http://worldcat.org/isbn/9781526455970>
    a schema:ProductModel ;
    schema:isbn "1526455978" ;
    schema:isbn "9781526455970" ;
    .

<http://www.worldcat.org/title/-/oclc/1029484407>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1029484407> ; # Gaining wealth and deep insight into meaning of colors in nutrition labeling using an extended focus group interview
    schema:dateModified "2019-08-18" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.