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Game theory in marketing management : issues and applications

Author: C Anthony Di Benedetto; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1986.
Series: Report (Marketing Science Institute), no. 86-100.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: C Anthony Di Benedetto; Marketing Science Institute.
OCLC Number: 14092558
Notes: "March 1986."
"Working paper"--Cover.
Description: 18 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 86-100.
Responsibility: by C. Anthony di Benedetto.

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