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Games that sell!

Author: Mark Walker
Publisher: Plano, Tex. : Wordware Pub., ©2003.
Series: Wordware game and graphics library.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Walker
ISBN: 155622950X 9781556229503
OCLC Number: 52203062
Notes: Includes index.
Description: xviii, 309 pages : illustrations ; 23 cm.
Contents: What makes games sell --
Game genres --
Licensing and franchising --
Topic, your gaming world, cool or not --
Ambiance --
Story --
Documentation and strategy guides --
Playing the game, the fun factor --
Public relations, a primer --
Marketing the product --
Range of appeal --
Empire Earth, mark one up for PR --
Max Payne, cool cash --
Diablo II, quality counts --
Harry Potter, the movie sells the game --
Sim Theme Park, an amusement park in your home --
RollerCoaster Tycoon, hey, Mikey likes it! --
The Sims, everyone's favorite game --
Age of Empires II, good semi-historical fun --
Games that should have sold but didn't --
Insiders speak out --
Fans speak out --
The gamers speak out.
Series Title: Wordware game and graphics library.
Responsibility: Mark H. Walker.
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