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Garlic capital of the world : Gilroy, garlic, and the making of a festive foodscape

Author: Pauline Adema
Publisher: Jackson : University Press of Mississippi, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pauline Adema
ISBN: 9781604731200 1604731206 9781604731217 1604731214
OCLC Number: 227031638
Description: xiii, 196 pages : illustrations, maps ; 23 cm
Contents: Making a foodscape : Gilroy and the iconization of garlic --
The festivalization of garlic : creating and celebrating community in Gilroy --
From foreign to fad : garlic's twentieth-century transition --
Garlic galore : festival inversion, subversion, and the enactment of labor relations --
Place branding and selling place : creating and marketing identity capital --
"This little piggy went to PigFest--
" : the paradox of PigFest --
Festive foodscapes : food symbolization and place making.
Responsibility: Pauline Adema.
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