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Generating breakthrough new product ideas : feeding the innovation funnel

Author: Robert G Cooper; Scott J Edgett
Publisher: [Ancaster, Ont.] : Product Developemnt Institute, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert G Cooper; Scott J Edgett
ISBN: 9780973282726 097328272X
OCLC Number: 132284042
Description: 256 p. : ill. ; 23 cm.
Responsibility: Robert G. Cooper and Scott J. Edgett.

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