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Geodemographics, GIS and neighbourhood targeting

Author: Richard Harris; Peter Sleight; Richard Webber
Publisher: West Sussex, England ; Hoboken, N.J. : Wiley, ©2005.
Series: Mastering GIS.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Geodemographics, GIS and Neighbourhood Targeting provides an introduction to the methods, theories and classification techniques that form the foundation of neighbourhood analysis and commercial geodemographic products. It examines best practice when using geodemographic methods, software and systems, to balance academic theories with the realities of the business world. Theory is presented in a user-friendly style  Read more...
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Genre/Form: Geographic information systems
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard Harris; Peter Sleight; Richard Webber
ISBN: 0470864133 9780470864135 0470864141 9780470864142
OCLC Number: 56614063
Description: xiv, 293 pages : illustrations, maps (some color) ; 23 cm.
Contents: 1. Introducing geodemographics --
2. London to Chicago and back again! : the origins of geodemographics --
3. The evolution of geodemographics and the market today --
4. Geodemographics and GIS --
5. Geodemographic information systems and analysis --
6. How geodemographic classifications are built --
7. Geodemographics around the world --
8. 'But does it work?' : geodemographics in the dock --
9. New data, new approaches : from geodemographics to geolifestyles --
10. Postscript : there are three Is in geodemographics!
Series Title: Mastering GIS.
Responsibility: Richard Harris, Peter Sleight and Richard Webber.
More information:

Abstract:

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood  Read more...

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"... a book that is unique both in its approach and it s content ... a valuable contribution to this area of research..." (GIS Professional, March 2006)

 
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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/56614063<\/a>> # Geodemographics, GIS and neighbourhood targeting<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"56614063<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Place\/hoboken_n_j<\/a>> ; # Hoboken, N.J.<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Place\/west_sussex_england<\/a>> ; # West Sussex, England<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/940423<\/a>> ; # Geographic information systems<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/890158<\/a>> ; # Demography<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1143138<\/a>> ; # Target marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Topic\/demographie<\/a>> ; # D\u00E9mographie<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Topic\/systemes_d_information_geographique<\/a>> ; # Syst\u00E8mes d\'information g\u00E9ographique<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Topic\/cibles_marketing<\/a>> ; # Cibles (marketing)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/304.60285\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/301.0285\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/73250201<\/a>> ; # Peter Sleight<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/68325241<\/a>> ; # Richard Webber<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2005<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/100573679<\/a>> ; # Richard Harris<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2005<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/17172631<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Geographic information systems<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Series\/mastering_gis<\/a>> ; # Mastering GIS.<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Geodemographics, GIS and neighbourhood targeting<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"56614063<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/56614063#PublicationEvent\/west_sussex_england_hoboken_n_j_wiley_2005<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Agent\/wiley<\/a>> ; # Wiley<\/span>\n\u00A0\u00A0\u00A0\nschema:reviews<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/56614063#Review\/-1331184173<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/www.dawsonera.com\/guard\/protected\/dawson.jsp?name=https:\/\/passport01.leeds.ac.uk\/idp\/shibboleth&dest=http:\/\/www.dawsonera.com\/depp\/reader\/protected\/external\/AbstractView\/S9780470864159<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/catdir.loc.gov\/catdir\/toc\/ecip051\/2004021912.html<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780470864135<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780470864142<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBA475209<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBA475209.<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/56614063<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/301.0285\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/dewey.info\/class\/304.60285\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Agent\/wiley<\/a>> # Wiley<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Wiley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Place\/hoboken_n_j<\/a>> # Hoboken, N.J.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Hoboken, N.J.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Place\/west_sussex_england<\/a>> # West Sussex, England<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"West Sussex, England<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Series\/mastering_gis<\/a>> # Mastering GIS.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/56614063<\/a>> ; # Geodemographics, GIS and neighbourhood targeting<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mastering GIS.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mastering GIS<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Topic\/cibles_marketing<\/a>> # Cibles (marketing)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Cibles (marketing)<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Topic\/demographie<\/a>> # D\u00E9mographie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"D\u00E9mographie<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Topic\/systemes_d_information_geographique<\/a>> # Syst\u00E8mes d\'information g\u00E9ographique<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Syst\u00E8mes d\'information g\u00E9ographique<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1143138<\/a>> # Target marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Target marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/890158<\/a>> # Demography<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Demography<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/940423<\/a>> # Geographic information systems<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Geographic information systems<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/100573679<\/a>> # Richard Harris<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1973<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Harris<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Richard<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Richard Harris<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/68325241<\/a>> # Richard Webber<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1947<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Webber<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Richard<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Richard Webber<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/73250201<\/a>> # Peter Sleight<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1944<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Sleight<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Peter<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Peter Sleight<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780470864135<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0470864133<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780470864135<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780470864142<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0470864141<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780470864142<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/56614063<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/56614063<\/a>> ; # Geodemographics, GIS and neighbourhood targeting<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-07-28<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/56614063#PublicationEvent\/west_sussex_england_hoboken_n_j_wiley_2005<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Place\/hoboken_n_j<\/a>> ; # Hoboken, N.J.<\/span>\n\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Place\/west_sussex_england<\/a>> ; # West Sussex, England<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/17172631#Agent\/wiley<\/a>> ; # Wiley<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/56614063#Review\/-1331184173<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Review<\/a> ;\u00A0\u00A0\u00A0\nschema:itemReviewed<\/a> <http:\/\/www.worldcat.org\/oclc\/56614063<\/a>> ; # Geodemographics, GIS and neighbourhood targeting<\/span>\n\u00A0\u00A0\u00A0\nschema:reviewBody<\/a> \"\"Geodemographics, GIS and Neighbourhood Targeting provides an introduction to the methods, theories and classification techniques that form the foundation of neighbourhood analysis and commercial geodemographic products. It examines best practice when using geodemographic methods, software and systems, to balance academic theories with the realities of the business world. Theory is presented in a user-friendly style and is supported by relevant contributed case studies and short vignettes. Applied \'how to\' sections will appeal to those who work in business and service planning.\" \"This book will appeal to professionals working with geodemographics or neighbourhood data in marketing, retail planning, service delivery and the public sector. It will be an excellent introduction for upper-level undergraduate and Masters students taking geodemographics or related modules as part of degrees in GIS, Geography, Marketing or Business.\"--Jacket.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n