Get out the vote : how to increase voter turnout (Book, 2015) [WorldCat.org]
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Get out the vote : how to increase voter turnout

Author: Donald P Green; Alan S Gerber
Publisher: Washington, D.C. : Brookings Institution Press, [2015]
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
"Analyzes methods for targeting potential supporters and getting them to the polls, especially in smaller-scale political contests."--Source inconnue.
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Document Type: Book
All Authors / Contributors: Donald P Green; Alan S Gerber
ISBN: 9780815725688 081572568X
OCLC Number: 958184303
Description: ix, 225 pages ; 23 cm
Contents: Introduction : Why voter mobilization matters --
Evidence versus received wisdom --
Door-to-door canvassing --
Leaflets and signage --
Direct mail --
Commercial phone banks, volunteer phone banks, and robo calls --
Electronic mail, social media, and text messaging --
Using events to draw voters to the polls --
Using mass media to mobilize voters --
Voter registration and voter turnout --
Strategies for effective messaging --
What works, what doesn't, and what's next --
Appendixes. Meta-analysis of door-to-door canvassing experiments ; Meta-analysis of direct mail experiments ; Meta-analysis of phone-calling experiments.
Responsibility: Donald P. Green, Alan S. Gerber.

Abstract:

Donald Green and Alan Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and influenced how campaigns operate in the first two editions of Get Out the  Read more...

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