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Material Type: | Internet resource |
---|---|
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Alexander Osterwalder; Trish Papadakos |
ISBN: | 1118968050 9781118968055 9781118968062 1118968069 9781118968079 1118968077 9781118973103 1118973100 |
OCLC Number: | 896827287 |
Description: | XXV, 290 Seiten : zahlreiche Illustrationen. |
Contents: | 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve 4.1 Create Alignment 260 4.2 Measure & Monitor 262 4.3 Improve Relentlessly 264 4.4 Reinvent Yourself Constantly 266 4.5 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 Index 282 |
Series Title: | Strategyzer series |
Responsibility: | written by Alex Osterwalder ... Designed by Trish Papadakos. |
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