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Get started with ... Value proposition design : how to create products and services customers want.

Author: Alexander Osterwalder; Trish Papadakos
Publisher: Hoboken, NJ : Wiley, 2014.
Series: Strategyzer series
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alexander Osterwalder; Trish Papadakos
ISBN: 1118968050 9781118968055 9781118968062 1118968069 9781118968079 1118968077 9781118973103 1118973100
OCLC Number: 896827287
Description: XXV, 290 Seiten : zahlreiche Illustrationen.
Contents: 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282
Series Title: Strategyzer series
Responsibility: written by Alex Osterwalder ... Designed by Trish Papadakos.

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