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Getting to market with your MVP : how to achieve small business and entrepreneur success

Author: J C Baker
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018.
Series: Entrepreneurship and small business management collection.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
This is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: J C Baker
ISBN: 9781948976978 1948976978
OCLC Number: 1057234456
Description: 1 online resource (1 PDF (xii, 91 pages) :) illustrations.
Contents: 1. Purpose --
2. Recognizing opportunity --
3. Concept creation, defining the dream --
4. Viability report, feasibility study --
5. Value proposition --
6. Team building for execution --
7. Minimum viable product (MVP) --
8. Performance for success --
Conclusion --
References --
About the author --
Index.
Series Title: Entrepreneurship and small business management collection.
Responsibility: J.C. Baker.
More information:

Abstract:

This is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful manner. It is vitally important the business owner is clear about the entry path and the consumer is clear about the product or service being offered. This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. There are countless variables, obstacles, and barriers inherent in the entrepreneur and small business space. It is a grave oversight to begin a business without having prescribed steps to minimize the risk of ownership. Through this work readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.

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