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Global advertising : rhyme or reason?

Author: Nükhet Vardar
Publisher: London : P. Chapman Pub., ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Vardar, Nükhet, 1961-
Global advertising.
London : P. Chapman Pub., ©1992
(OCoLC)756424648
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nükhet Vardar
ISBN: 1853961434 9781853961434
OCLC Number: 26250331
Description: xvi, 142 pages : illustrations ; 24 cm
Contents: Getting StartedAdvertising - A Tricky TermTo Globalise or not to Globalise The Current State of the DebateMarching on with a Different Drummer What the Future HoldsThe Urge to Power HQ's Role in Advertising; Big Brother: The Agency Head Office (AHO) or Client's HQ?International Advertising Agencies - Two-Headed DragonsMaking the Good Better Account Executives and Global CampaignsYour Campaign has the Right to be Global, Too!Concluding Remarks
Responsibility: Nükhet Vardar.
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