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Global advertising : rhyme or reason? Titelvorschau
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Global advertising : rhyme or reason?

Autor: Nükhet Vardar
Verlag: London : P. Chapman Pub., ©1992.
Ausgabe/Medienart   Gedrucktes Buch : EnglischAlle Ausgaben und Medienarten anzeigen
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Physisches Format Online version:
Vardar, Nükhet, 1961-
Global advertising.
London : P. Chapman Pub., ©1992
(OCoLC)756424648
Medienart: Internetquelle
Dokumenttyp Buch, Internet-Ressource
Alle Autoren: Nükhet Vardar
ISBN: 1853961434 9781853961434
OCLC-Nummer: 26250331
Beschreibung: xvi, 142 pages : illustrations ; 24 cm
Inhalt: Getting StartedAdvertising - A Tricky TermTo Globalise or not to Globalise The Current State of the DebateMarching on with a Different Drummer What the Future HoldsThe Urge to Power HQ's Role in Advertising; Big Brother: The Agency Head Office (AHO) or Client's HQ?International Advertising Agencies - Two-Headed DragonsMaking the Good Better Account Executives and Global CampaignsYour Campaign has the Right to be Global, Too!Concluding Remarks
Verfasserangabe: Nükhet Vardar.
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