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Global advertising : rhyme or reason?

Autore: Nükhet Vardar
Pubblicazione: London : P. Chapman Pub., ©1992.
Edizione/Formato:   Libro a stampa : EnglishVedi tutte le edizioni e i formati
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Informazioni aggiuntive sul formato: Online version:
Vardar, Nükhet, 1961-
Global advertising.
London : P. Chapman Pub., ©1992
(OCoLC)756424648
Tipo materiale: Risorsa internet
Tipo documento Libro, Risorsa Internet
Tutti gli autori / Collaboratori: Nükhet Vardar
ISBN: 1853961434 9781853961434
Numero OCLC: 26250331
Descrizione: xvi, 142 pages : illustrations ; 24 cm
Contenuti: Getting StartedAdvertising - A Tricky TermTo Globalise or not to Globalise The Current State of the DebateMarching on with a Different Drummer What the Future HoldsThe Urge to Power HQ's Role in Advertising; Big Brother: The Agency Head Office (AHO) or Client's HQ?International Advertising Agencies - Two-Headed DragonsMaking the Good Better Account Executives and Global CampaignsYour Campaign has the Right to be Global, Too!Concluding Remarks
Responsabilità: Nükhet Vardar.
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