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Global advertising : rhyme or reason?

저자: Nükhet Vardar
출판사: London : P. Chapman Pub., ©1992.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
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추가적인 물리적 형식: Online version:
Vardar, Nükhet, 1961-
Global advertising.
London : P. Chapman Pub., ©1992
(OCoLC)756424648
자료 유형: 인터넷 자료
문서 유형 도서, 인터넷 자원
모든 저자 / 참여자: Nükhet Vardar
ISBN: 1853961434 9781853961434
OCLC 번호: 26250331
설명: xvi, 142 pages : illustrations ; 24 cm
내용: Getting StartedAdvertising - A Tricky TermTo Globalise or not to Globalise The Current State of the DebateMarching on with a Different Drummer What the Future HoldsThe Urge to Power HQ's Role in Advertising; Big Brother: The Agency Head Office (AHO) or Client's HQ?International Advertising Agencies - Two-Headed DragonsMaking the Good Better Account Executives and Global CampaignsYour Campaign has the Right to be Global, Too!Concluding Remarks
책임: Nükhet Vardar.
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링크된 데이터


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