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Global advertising : rhyme or reason?

Author: Nükhet Vardar
Publisher: London : Paul Chapman Publishing, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Nükhet Vardar
ISBN: 1853961434 9781853961434
OCLC Number: 919524788
Notes: Bibliografia. - Index.
Description: XVI, 142 p. ; 24 cm
Contents: Getting StartedAdvertising - A Tricky TermTo Globalise or not to Globalise The Current State of the DebateMarching on with a Different Drummer What the Future HoldsThe Urge to Power HQ's Role in Advertising; Big Brother: The Agency Head Office (AHO) or Client's HQ?International Advertising Agencies - Two-Headed DragonsMaking the Good Better Account Executives and Global CampaignsYour Campaign has the Right to be Global, Too!Concluding Remarks
Responsibility: Nükhet Vardar.

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