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Global business

Author: Mike W Peng
Publisher: Mason, OH : South Western Cengage Learning, ©2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. This book combines an inviting, conversational style  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mike W Peng
ISBN: 9781439042243 1439042241 9780538475532 0538475536
OCLC Number: 655340291
Description: xx, 636 pages : illustrations, map ; 29 cm
Contents: Laying foundations --
Acquiring tools --
Strategizing around the globe --
Building functional excellence.
Responsibility: Mike W. Peng.
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PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, and Economics. 3. Emphasizing Cultures, Ethics, and Norms. 4. Leveraging Capabilities Globally. PengAtlas Part I. Read more...

 
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