The global cigarette : origins and evolution of British American Tobacco, 1880-1945 (Book, 2000) [WorldCat.org]
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The global cigarette : origins and evolution of British American Tobacco, 1880-1945

Author: Howard Cox
Publisher: New York : Oxford University Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Global Cigarette charts the way in which innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets." "Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative  Read more...
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Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Howard Cox
ISBN: 019829221X 9780198292210
OCLC Number: 43145703
Description: xxii, 401 pages : illustrations ; 24 cm
Contents: 1. The Growth of an International Cigarette Industry. Phases of Competition. Historical Source Materials. Research Objectives of the Study --
2. A Product with Global Potential. Origins of the American Cigarette Industry. The Dukes of Durham. Mechanization and the Bonsack Machine. Formation of the American Tobacco Company. Expanding Foreign Sales. Progress in the Far East --
3. Formation of an Anglo-American Alliance. The Growth of Wills' Cigarette Business. Branded Cigarettes and the Tobacco Industry in Britain. Management Strategy of the American Tobacco Company. Horizontal Integration and the 'Plug War' in America. Delegating Managerial Responsibility within American Tobacco. Foreign Expansion and the 'Tobacco War' in Britain --
4. Birth of a Multinational Enterprise. BAT Co.'s Initial Production Capacity. Creating a Management Team. Initial Operations Abroad --
5. The Impact of Conflict. The Dissolution of ATC. The Financial Development of BAT Co. The Shift to London. International Growth, 1905-14. BAT at War. Managing an International Business --
6. BAT in China. Managing a Chinese Distribution Network. Production and Marketing. Post-war Expansion. Operating as a Foreign Enterprise. The Impact of Chinese Nationalism. Competition from American and Japanese Firms. The Japanese Advance in China --
7. BAT in India. Developing Local Production. The Tobacco Duties Debate. Empire Tobacco. Competing in the Indian Cigarette Market. BAT in China and India: a Comparison --
8. Maintaining Global Leadership. The Retirement of Duke. Operations in the Western Hermisphere. Establishing the Louisville Orbit. Competition in the British Market. Expansion in South East Asia and the Middle East --
9. Sir Hugo's Empire. The Cunliffe-Owen Regime. Brown & Williamson Takes to the Wing. European Tobacco Monopolies and Cigarette Cartels. Economic Instability and the Empire Crusade. The Tobacco Securities Trust. An Empire in Retreat --
10. The Global Cigarette. The Changing Nature of Internationalization in the Cigarette Industry. Managing a Multinational Corporation before the Second World War.
Responsibility: Howard Cox.
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Abstract:

In the 1880s, tobacco industries were revolutionized by mechanized production. This study charts how these innovations led to the formation in 1902 of the British American Tobacco Co. Using archive  Read more...

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It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating * Social History of Medicine * Of particular interest is the book's detailed study Read more...

 
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