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Global expansion in the information age : big planet, small world

Author: Thomas J Howard
Publisher: New York : Van Nostrand Reinhold, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
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This text provides step-by-step instructions for entering and succeeding in the global marketplace. It contains information on the latest computer and communications technology, and how to use the  Read more...

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Additional Physical Format: Online version:
Howard, Thomas J.
Global expansion in the information age.
New York : Van Nostrand Reinhold, ©1995
(OCoLC)646918226
Document Type: Book
All Authors / Contributors: Thomas J Howard
ISBN: 0442019327 9780442019327
OCLC Number: 31740260
Description: xviii, 249 pages : illustrations ; 24 cm
Contents: 1. The World of Information Technology --
2. The World of Change --
3. Understanding the Opportunity Through Some Casual Tire Kicking --
4. Internalizing the Decision --
5. Research, Research, Research! --
6. The Product Plan --
7. So, How Do We Sell This Stuff? --
8. Image Is Everything! --
9. The Value Proposition --
10. So, How Do We Make Money at This? --
11. The Heart and Soul of the Enterprise: The People --
12. Around the World in 80 Minutes --
13. The Beginning --
Appendix A. International Standards and Testing Agencies --
Appendix B. Listing of Country Desk Officers --
Appendix C. International Organizations and Groups --
Appendix D. List of Country Codes Supporting Direct Dialing --
Appendix E. Estimated Population and GDP of Countries.
Responsibility: Thomas J. Howard.

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