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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/935798525 Title: Global fashion brands style, luxury & history Author: Joseph Hancock; Gjoko Muratovski Publisher: Bristol, UK [u.a.] Intellect 2014 ISBN/ISSN: 9781783203574 1783203579 OCLC:935798525

  
  

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Global fashion brands style, luxury & history

Author:	Joseph Hancock; Gjoko Muratovski
Publisher:	Bristol, UK [u.a.] Intellect 2014
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion.  Read more...