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Global marketing and advertising : understanding cultural paradoxes

Author: Marieke K de Mooij
Publisher: Thousand Oaks, Calif. : SAGE, ©2014.
Edition/Format:   Print book : English : 4. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Marieke K de Mooij
ISBN: 9781412970419 1412970415
OCLC Number: 1001661088
Description: xx, 394 s. : illustrations
Responsibility: Marieke de Mooij.

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