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Global mobile : applications and innovations for the worldwide mobile ecosystem

Author: Peter A Bruck; Madanmohan Rao
Publisher: Medford, New Jersey : Information Today, Inc., ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Examines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise--from business and healthcare to education, employment, entertainment, government, and the media.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Global mobile.
Medford, New Jersey : Information Today, Inc., [2013]
(DLC) 2013009194
(OCoLC)818318000
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter A Bruck; Madanmohan Rao
ISBN: 9781573877923 1573877921
OCLC Number: 852898568
Description: 1 online resource (xi, 620 pages) : illustrations
Contents: 1. Mobile and megatrends / Tomi Ahonen --
2. The psychology of mobile technologies / Pamela B. Rutledge --
3. Mobile theories and frameworks / Yi-Fan Chen --
4. Digital gemeinschaft, the control revolution, and technologies of social mediation / Rich Ling --
5. Competition and the evolution of mobile markets / Chetan Sharma --
6. The business of mobile in Japan / Lawrence 'Lars' Cosh-Ishii, Mobikyo --
7. Mobile web design strategies / Janine Warner --
8. Mobile spectrum : overcoming challenges of scarcity / Lynne Gallagher --
9. Mobile health / Patricia Mechael, Ada Kwan, and Dayle Kern --
10. Mobile education / Jon Mason --
11. Mobile phones and journalism / Stephen Quinn --
12. The mobile media experience / Xu Xiaoge --
13. Mobile entertainment : the world is overflowing with screenagers! / Ralph Simon --
14. Mobile value-added services / Sanjay Uppal --
15. Mobile workforce : the rise of the mobilocracy / iPass, Inc., Kate Blatt, and John Gallagher --
16. The role of social media in enterprises / Tobias Brockmann and Stefan Stieglitz --
17. Social + location + mobile : SoLoMo analytics and the transformation of shopping / Phil Hendrix --
18. Mobile and small business : emerging trends and scenarios / Andrew Pearson --
19. The mobile opportunity in ICT4D / Ken Banks --
20. Mobile phones and financial inclusion / Anir Chowdhury and Partha Sarker --
21. Rural mobile / Bashir Patel --
22. Mobile telephony in rural areas : a case study in Puno, Peru / Mireia Fernandez-Ardevol, Roxana Barrantes Caceres, and Aileen Aguero Garcia --
23. Mobile government / Seang-Tae Kim --
24. Mobile China : opportunities and challenges / Xu Xiaoge --
25. Mobile innovation ecosystems : the global mobile Monday community / Jari Tammisto --
26. Mobile excellence : awards and mentorship processes for innovators / Osama Manzar --
27. Mobile innovation trends : beyond the hype cycles / Anuraj Gambhir --
28. Mobile operators : shifting value chains / Karim Taga and Clemens Schwaiger --
29. Policy and regulatory issues in the mobile internet / Russell Southwood --
30. Mobiles and the law / Pavan Duggal --
31. Mobile partnerships and alliances / V. Sridhar.
Responsibility: edited by Peter A. Bruck and Madanmohan Rao.

Abstract:

Examines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise--from business and healthcare to education, employment, entertainment, government, and the media.

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