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The global PR revolution : how thought leaders succeed in the transformed world of PR

Author: Maxim Behar
Publisher: New York, NY : Allworth Press, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"An excellent guide." -Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Behar, Maxim, author.
Global PR revolution
New York, NY : Allworth Press, [2019]
(DLC) 2019008429
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Maxim Behar
ISBN: 162153717X 9781621537175
OCLC Number: 1089279255
Notes: Includes index.
Description: 1 online resource (xiii, 297 pages) : illustrations
Responsibility: Maxim Behar.

Abstract:

"An excellent guide." -Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: -The New Rules of Social Media -How to Speak the Language of PR -Modern PR Skills and Tools -How to Measure Impact -The Effect of Total Transparency on Businesses -International Perspectives on the Media -The Future of the Industry Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.

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"Maxim Behar is one of the most esteemed and famous PR experts of the modern era, and this book is bound to become an indispensable classic for anyone working in or engaging with the PR industry. PR Read more...

 
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