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The Global Sport Economy : Contemporary Issues.

Author: Michel Desbordes; Pascal Aymar; Christopher Hautbois
Publisher: Milton : Routledge, 2019.
Series: Routledge Research in Sport Business and Management Ser.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Desbordes, Michel.
Global Sport Economy : Contemporary Issues.
Milton : Routledge, ©2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michel Desbordes; Pascal Aymar; Christopher Hautbois
ISBN: 9780429621888 0429621884
OCLC Number: 1103217501
Description: 1 online resource (339 pages)
Contents: Introduction: The current situation and outlook for sports markets --
Sports marketing, from humble beginnings to maturity --
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience --
CSR and sports event organisers : state of play, controversies and perspectives --
Growth, growth drivers and the energy sources --
A short history of the sporting goods industry --
New behaviour trends among consumers of sporting goods --
Innovation in the sports industry --
From monopoly to competition : the new strategic challenges facing public sports organisations --
The governance of sports federations : current challenges in an international context --
Sports tourism : contemporary issues and new trends on a global market.
Series Title: Routledge Research in Sport Business and Management Ser.

Abstract:

"This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance"--

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