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Global strategy and management : theory and practice

Author: Paul N Gooderham; Birgitte Grøgaard; Kirsten Foss
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2019]
Edition/Format:   Print book : English : 2nd editionView all editions and formats
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This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and  Read more...

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Document Type: Book
All Authors / Contributors: Paul N Gooderham; Birgitte Grøgaard; Kirsten Foss
ISBN: 9781788114851 178811485X 9781788114837 1788114833
OCLC Number: 1079923514
Description: xxii, 371 pages ; 26 cm
Contents: Contents: Introduction 1. Setting the scene: The multinational enterprise 2. Why and how firms internationalize 3. International strategy and competitive advantage 4. Strategic decisions: Operating modes 5. Managing external stakeholders 6. Corporate social responsibility 7. National culture 8. Institutional context 9. Social Capital building and knowledge transfer 10. Cross-national transfer of HRM 11. International career development as global strategy Index
Responsibility: Paul N. Gooderham, Birgitte Grøgaard, Kirsten Foss.

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'Deftly organized into three major sections (The Multinational Enterprise; The External Context; Fundamental Managerial Challenges), the contributors to Global Strategy and Management: Theory and Read more...

 
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