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Global television and the politics of the Seoul Olympics

Author: James F Larson; Heung-soo Park
Publisher: Boulder, Colo. : Westview, 1993.
Series: Politics in Asia and the Pacific.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The authors of this book contend that the modern Olympics have evolved into a world-wide media event with far-reaching political ramifications. Using the 1988 Seoul games as a case study, the authors  Read more...

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Document Type: Book
All Authors / Contributors: James F Larson; Heung-soo Park
ISBN: 0813316944 9780813316949 0813316936 9780813316932
OCLC Number: 760662280
Description: xxi, 281 p. : ilus. ; 24 cm.
Contents: The Seoul Olympics as a critical case study; constructing the global television spectacle: a theoretical framework; the politics of broadcast rights, production and media priorities; the introduction of commercial sponsorship on a global scale; Korea enters the information age: the Olympics and telecommunications; the 1988 Olympics and the transformation of Korea; "toward one world beyond all barriers"; Olympic diplomacy and Korea's new international relations; national images in telecasts from Seoul; toward a media-theoretic understanding of political communication.
Series Title: Politics in Asia and the Pacific.
Responsibility: ... [and] Heung-soo Park.

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