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Global wine tourism : research, management and marketing

Author: Jack Carlsen; Stephen Charters
Publisher: Wallingford : CABI Pub., 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapters and a subject index, and will be of interest to wine tourism researchers and stakeholders in the wine and tourism  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Global wine tourism.
Wallingford : CABI Pub., 2007
(DLC) 2006015964
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jack Carlsen; Stephen Charters
ISBN: 1845931718 9781845931711
OCLC Number: 144618675
Description: 1 online resource (xx, 278 pages)
Contents: The wine tourism setting --
Wine tourism and regional development --
Wine marketing and wine tourism --
The cellar door --
Wine festivals and events --
Wine tours and trails.
Responsibility: Jack Carlsen and Stephen Charters (editors).

Abstract:

Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies.  Read more...

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