Globalizing Asian religions : management and marketing (Livre, 2019) [WorldCat.org]
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Globalizing Asian religions : management and marketing

Auteur : Wendy Smith; Hirochika Nakamaki; Louella Matsunaga; Tamasin Ramsay
Éditeur: Amsterdam, Netherlands : Amsterdam University Press, 2019.
Collection: Global Asia (Amsterdam, Netherlands), 8.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Résumé:
This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global  Lire la suite...
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Détails

Format – détails additionnels: Electronic version:
Globalizing Asian religions.
Amsterdam, Netherlands : Amsterdam University Press, [2019]
(OCoLC)1089930752
Type de document: Livre
Tous les auteurs / collaborateurs: Wendy Smith; Hirochika Nakamaki; Louella Matsunaga; Tamasin Ramsay
ISBN: 9462981442 9789462981447
Numéro OCLC: 1040529642
Description: 378 pages : illustrations ; 24 cm.
Contenu: Globalization and the marketing strategies of Japanese new religions abroad with special reference to Brazil, Africa and Thailand / Peter Clarke --
A management perspective on the mission strategies and global organizational structure of the Unification Church / Yoshihide Sakurai --
Post-war peace movements : the historical background of national and international religious cooperation / Susumu Shimazono --
The development of Japanese new religions in Korea : the case of the Church of World Messianity / Hiroshi Iwai --
Falun Gong in song and dance / Benjamin Penny --
Asian NRMs are not all success stories : the demise of the global dream of Malaysia's Arqam / Shamsul A.B. --
The propogation of Thai Theravada Buddhism overseas : the case of the Dhammakaya Temple / Hidetake Yano --
Contextualizing the global : marketing Pentecostal/charismatic Christianity in Malaysia and Indonesia / Barbara Watson Andaya --
Spreading soul consciousness : managing and extending the global reach of the Brahma Kumaris World Spiritual University / Wendy Smith, Tamasin Ramsay --
Shin Buddhism (Jōdo Shinshū) in Europe : organizational issues / Louella Matsunaga --
The eastward transmission of Buddhism across the Pacific : the development of Japanese Buddhist missions in Hawaii and mainland United States / Tomoe Moriya --
The management and marketing of Tenrikyō in its strategy of global expansion : the case of Brazil / Masanobu Yamada --
Transnationalization of Japanese religions in a globalized world : perspectives from case studies in Brazil / Ronan Pereira --
The significance of sacred places in the proselytization of NRMs : Guarapiranga, a sacred place of the Church of World Messianity of Brazil / Hideaki Matsuoka --
Habitat segregation and epidemicalization of Japanese religions in the Americas / Hirochika Nakamaki --
Modern new religions' responses to globalization in a post-modern world / Nobutaka Inoue.
Titre de collection: Global Asia (Amsterdam, Netherlands), 8.
Responsabilité: edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay.

Résumé:

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements  Lire la suite...

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Synopsis de l’éditeur

"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I Lire la suite...

 
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