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Go it alone : the secret to building a successful business on your own

Author: Bruce Judson
Publisher: New York, N.Y. : HarperBusiness, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explains how everyday individuals can use modern technology and outsourcing to build a successful business, revealing how to use one's own abilities while overcoming prohibitive starting costs and knowledge gaps by taking advantage of an array of inexpensive communications and support services.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bruce Judson
ISBN: 0060731133 9780060731137
OCLC Number: 55518251
Description: viii, 229 pages ; 22 cm
Contents: Introduction: Conventional wisdom is just plain wrong --
Overview: The new go-it-alone business --
Principles for success --
The great shift in what's possible --
Do what you do best --
How to create your business system --
The myths about start-ups --
Why you don't want to be a free agent or a franchisee --
Managing extreme outsourcing --
Lessons from some inventive companies --
Evaluating your proposed business --
When to quit your day job --
The race to liquidity: why venture capital is not for you --
Mistakes happen, learn from them --
Suddenly, just me --
Conclusion: Fear in the enemy.
Responsibility: Bruce Judson.
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Abstract:

Explains how everyday individuals can use modern technology and outsourcing to build a successful business, revealing how to use one's own abilities while overcoming prohibitive starting costs and knowledge gaps by taking advantage of an array of inexpensive communications and support services.

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