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Going back to basics : how Lego utilized risk management to return to profitability

Author: Matthew Hollow
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case study looks at the role that risk management has played in helping the multinational toy giant Lego to come back from the brink of collapse in 20032004 and re-establish itself as one of the most valuable brands in the world. In the process, it encourages students to think about the dangers that can arise when effective risk management procedures are not in place, as well as the benefits that can be reaped  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Matthew Hollow
ISBN: 9781526405579 1526405571
OCLC Number: 1017730784
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Matthew Hollow.

Abstract:

This case study looks at the role that risk management has played in helping the multinational toy giant Lego to come back from the brink of collapse in 20032004 and re-establish itself as one of the most valuable brands in the world. In the process, it encourages students to think about the dangers that can arise when effective risk management procedures are not in place, as well as the benefits that can be reaped when such systems are in place and working properly. In addition, it also invites students to think critically about the broader relationship between the processes of managing risk and the implementation of strategic decisions in a business environment.

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